Costs

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FOCUUS has a flexible cost model available to help you track your traffic spend and profits. When creating a new entity, you'll be able to launch FOCUUS Costs Panel, which allows you to set costs on all levels.

Add New Rule

Click the "Add New Rule" Button to set costs on a specific entity -

Setting Up New Rule


For example - 1. If you're paying $0.15 for each click on Google, create the following rule - 2. If you're paying $0.15 for each Event, create the following rule by selecting the requested event (sale, install, lead etc) -



 3. If you would like to set cost of $0.09 for each click on a specific Placement ID on Google, create the following rule by adding a parameter - 4. If you would like to set cost of $0.09 for each click that comes from UK on Google, create the following rule by adding a parameter -   


Auto Cost

Only available if the traffic source supports a cost parameter; See example screenshot below;  

On your traffic source settings, add FOCUUS parameter - event_cost, and your traffic source token.

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