FOCUUS <> Appsflyer Integration

AppsFlyer is able to send attribution data to FOCUUS for both install and in-app events.

This article is intended for Ad-Networks who are using FOCUUS platform and would like to integrate with AppsFlyer's NativeTrack™ solution.

In order to start the integration you need to send AppsFlyer both the tracking link and the postback for reporting purposes.  

Creating your Tracking Link

The tracking link consists of the below AppsFlyer base tracking link and additional macros added by the ad-network.

See below AppsFlyers base tracking link with a detailed explanation per macro:

AppsFlyer Base URL


AppsFlyer End-Point


Application Unique ID - Dynamic value changed per app promoted


Media source name include _int to identify integrated network at AppsFlyer servers


Campaign name

Recommended Tracking Link Parameters:  

AppsFlyer Parameter





Request ID of each user session - Required



ID of the Affiliate promoting the offer - Optional



CPI Value - Optional

** FOCUUS allows unlimited number of macros and you can name them as you wish. Read more

Complete Tracking Link Template:{traffic_source}&clickid={tid}&af_siteid={publisher_id}&af_cost_value={event_cost}

*This tracking link will be set on your FOCUUS campaign’s destination.

Install and In-App Event Postbacks:

See below a step by step explanation on how to create your install and in-app event postbacks at FOCUUS:
  1. Create new event (Install and any other in-app events).

  2. Generate pixel (postback) for implementation.

  3. Copy the postback URL that appears in the box labeled Server2Server Pixel.

  4. Replace the TRANSACTION_ID with Appsfleyr macro - “clickid”-{clickid} 

Set this postback on Appsflyer end -

Optional postback parameters





Payout value for each type of event{Your_TRANSACTION_ID}&eid=49816&event_value={25}

** Event name (Install, Registration etc) appears by default on the generated pixel. for example -{TRANSACTION_ID}{TRANSACTION_ID}{TRANSACTION_ID}

Finalizing your Registration

1. Make sure to complete the ad network registration application here. Once completed somebody from the AppsFlyer Partner Development team will get back to you.

2. Send both click and postback URLs to according to the above specifications.

3. Attach you company logo (200x50 transparent PNG) and indicate the name of the company that you want the integration to appear as.

For further assistance please contact  

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