An “Event” is an action a user completes (for example, making a purchase, downloading and opening a mobile app, or filling out a survey). Once your advertiser records the action, it needs to fire the Pixel you have implemented on the advertiser’s end in order for the event to be tracked within your FOCUUS account.
For more information about your Pixel, read “Generating Traffic Source Postback / Advertiser Pixel for implementation”.
Create New Event
Click on your account on the right corner of the page and select Events.
Once you'll be prompt with your Account Events list, select Add/Edit on the bottom
On the Event Type window, Name your event on the bottom and click Create.
You may Archive your existing events or Deactivate by unchecking the box on the left.