BI Most Crucial Insights

Once a campaign has been selected, all statistically significant data related to this campaign (collected in the last 42 days) will appear below, starting with Most Crucial Insights.

Most Crucial Insights are divided into three parts:

  • A Campaign’s average conversion rate - grey box
  • Positive Changes - green boxes
  • Negative Changes - red boxes



As we can see in the example above, the average conversion rate is 0.602%.

Let’s take a look at some of the insights:  

  • Auto Site Name: 216438 had converted 236% more than the campaign’s average conversion rate.
  • City: Burbank had converted 211% more than the campaign’s average conversion rate.
  • Operating System: Android 5.0 had converted 45% less than the campaign’s average conversion rate.
  • Auto Creative ID: 2958688 had converted 49% less than the campaign’s average conversion rate.

 These insights are the first ones we should focus on when optimizing our campaign.

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