Adding a New Traffic Rule

  A “rule” in the Router feature is essentially a parameter that you can choose to include exclusively or exclude. We provide a predefined set of rules for common user agents like Carrier, Region, Language, OS, or Device type. For example, you can select a rule for a campaign to only target T-mobile iPhone users in the US.

To start adding new rules, click Add New Traffic Rule.




You will then be prompted with the following modal screen (see image below).



1.First, edit the rule Name that you just created (this can be edited later), you can
also add a short Description. Additional URL Parameters can be added as well.



2. Second, click Add Routing Target. Choose the campaign’s page you’d like to run.
You can either select an existing entity from your Advertisers list or an external URL or even another existing Router (see image below).


  

* You can add multiple Routing Targets on the same traffic rule.


See the below image for an example of choosing an Existing Entity.
Select: Advertiser -> Campaign - > Destination -> Link

Example:

In the following example we chose to run the Glispa - Taichi Panda - iTunes page (which was already set before creating the new router).

  *By leaving the Link field empty, we may rotate all pages under specific destination.


In case you’d like to run an external URL, just enter the link on the URL field -



3. Third, Begin with Exclude or Include parameters. One of the biggest assets to the Router feature is its ability to be as granular as you want to create rules and allow to block traffic coming into your system.

Geo Targeting

 This tab helps your campaign's performance by making sure traffic is going to the relevant destination link in your system based on where users are located, whether at the Country level, or further refined by selecting Regions or Cities within a country. Another parameter that can be included here is the user’s Browser Language.

**Language targeting can help us when a country has several languages, as in the US (English and Spanish) or CH (German and French). We can redirect pages with different languages to the right users and better monetize our traffic.


Device Targeting

Adding Device Targeting allows you to specify each variable that this rule will check for on the click. The following variables are available to be added:

  • Device Type
  • OS
  • OS Version
  • Browser
  • Browser Version
  • Screen Resolution
  • Brand Name
  • Model Name
  • Marketing Name
  • Release Date
  • Relative Release Date

As an example, you can set up a traffic rule to ‘Include’ traffic from Apple devices, and this being the only rule in the router, the link will not accept traffic from any other device, such as a Samsung tablet or a Dell desktop computer.


Connection Targeting

Adding Connection Targeting allows you to specify each variable that this rule will check for on the click. The following variables are available to be added:
  • Carrier
  • Carrier + Virtual
  • ISP
  • Contract OP
  • Referer Sub Domain
  • Referer URL Query
  • Referer Full URL

As an example, you can setup a traffic rule to ‘Include’ traffic from Vodafone, and this being the only rule in the router, the link will not accept traffic from any other carrier, like AT&T or on a carrier-less Dell desktop computer.

Remember you can always combine as many parameters as you like - from any of the tabs!

Custom Weights

Each traffic rule comes with the option to set custom weights. Just set a number or use the slider.




By using this feature, your Campaign’s learning period can be more efficient.
For example, if you have three pre-lander pages you’d like to test and want to control how much traffic each will get, then you can set up the distribution as follows:

Page #1: 35
Page #2: 40
Page#3: 25

With this setup, out of 100 clicks, page #1 will get 35 clicks, page #2 will get 40 clicks, and page #3 will get 25 clicks.


Common Uses 

3 examples for your convenience -

1. In case you would like to to target Android only, Click the Include tab and select Android from the Device OS list.



2. In case you would like to target all geos except China - Click the Exclude tab and select China from the Country list.



3. In case you would like to target all carriers in the UK except T-mobile , Click the Include tab and select UK from the country list, combined with T-mobile from the Connection list under the Exclude tab.



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