Global Postback URL

Postback tracking is considered one of the most reliable and accurate ways of tracking the conversions for your campaigns. If you're looking to send conversions back to your traffic source, add the global postback in the Eventssection. For example, if we’d like to send installs back, we’ll set the postback on the CPI event.


**In case the traffic source has different postbacks for separate campaigns, make sure to add the postback on the Destination level, under Destination Events.


Which other parameters can you pass to your traffic source using its postback?

{tid} - FOCUUS transaction ID.

{send_cost} - The cost value set on your cost panel. 

{send_payout} - The revenue value set on your campaign/destination events. 

Feedback and Knowledge Base