Selecting Data Fields

The stat report uses clicks, conversions and any of your custom events to track the performance of any Advertiser, Campaign, Destination, Link, Traffic Source, SID or any other sub ID you’ll define (free sub ID’s used for passing session values between tracking systems such as information regarding a lead. You can pass an unlimited amount of sub IDs during any session).

1.Geo

- With the Geo report, you can view which Country, Region, and City your users come from and how well each group of users end up performing. Users Browser languages is available on this tab as well.

* You can filter by all attributes that appear on this tab. By selecting an option, you will see an autocomplete field appear below. Start typing into the field and relevant options will appear.  

2. Device

With the device report, you can view the following data:

  • Device type
  • OS
  • OS Version
  • Browser
  • Browser Version
  • Screen Resolution
  • Brand Name
  • Model Name
  • Marketing Name
  • Release Date
  • Relative Release Date

* You can filter by all attributes that appear on this tab. By selecting an option, you will see an autocomplete field appear below. Start typing into the field and relevant options will appear.  


3. Connection

 With the connection report, you can view the following data:

  • Carrier
  • Carrier + Virtual
  • ISP
  • Contract OP
  • Referer Sub Domain
  • Referer URL Query
  • Referer Full URL

* You can filter by all attributes that appear on this tab. By selecting an option, you will see an autocomplete field appear below. Start typing into the field and relevant options will appear. 


4. Time

Time reporting enables you to view your data broken down by specific time intervals. Like the data options, when selecting an interval you are grouping your data by intervals within the given date range selected. Here are the date intervals you can group stats by:

  • Days
  • Month
  • Year
  • Hour
  • Week Day

You can also drill down stats to multiple date intervals, like in a case where 'year' and 'month' is selected, you stats will be grouped by each year as well as each month in each year.


5.  BI


 When we run traffic, one of our big questions is “where are my users coming from?”. Knowing your sources helps you tune your campaigns to get optimal returns and learning which your better converting sources are and focusing your advertising there. With the BI report, you can view what web pages’ Categories and Keywords your users come from and how well they performed.



6. Auto                

 Auto report enables you to see all the data you’re passing from your traffic sources, using the tokens you’ve already set in each of the traffic sources’ settings. In order to see specific parameters, you’ll first need to filter by Traffic Source on the Items tab. If no filter is set, you’ll see all the available parameters.

For example, if we’d like to see Adwords’ Creative performance on a specific campaign, first we’ll select traffic source Adwords on the Items tab and then we’ll be able to select its Creative parameter.



7.Router


Once we’ve created traffic rules in the Routers section, we can start generate reports to see traffic sources performance.


*Auto-Complete Fields

There are going to many instances where you will only want to see stats for a specific advertiser, campaign, destination or even carrier or device type. To do this, select the desired item to activate the filter you want to use. You can filter by almost all attributes that appear on the reporting tab. By selecting an option, you will see an auto-complete field appear below. Start typing into the field and any relevant options will appear.  

For example, if we’d like to filter by specific campaign, just start typing on the Campaign field and you’ll get a drop-down list where you can choose.


The same applies when we’d like to filter by specific carrier, such as T-mobile :


Note: When selecting a value (clicks, event, revenue, etc) you will have the possibility to add its rate and revenue, for example:

if you like to include the event rate or revenue in your report, just click on the “$” or “%” buttons.

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