Setting & Managing Your Campaigns (General)

A FOCUUS “Campaign” holds all available “Destinations” for the same product.

On the Campaign level you will manage several destinations, which can be different from one another by their Geographic targeting, their Payout, OS etc.
This is why we've built the hierarchy as follow - 

                                           

For Example, you can manage a campaign for a product called “Cool Game” with 4 destinations: MX iOS, MX Android, US iOS, and US Desktop. Under each destination you can set direct links for several landing pages (for example: “Blue Design”, “Red Design”, etc.)  

Campaign level:

Destination level:


Link level:



Setting Up a New Advertiser  


 Open the “Advertisers” Tab on the left side menu. Click the “Add New Advertiser” button
.

Next, fill in the “New Advertiser” form and save.



* Country - Setting Country for an advertiser will not affect the Advertiser Geo Targeting. For Geo Targeting please use “
Routers”.

* Currency - Select your payouts currency.

* Link Additions - Each advertiser has its unique parameters for {tid} and other optional parameters such as {sid}, {cid} etc. Once these parameters will be added on the "Link     Additions" field, it will be attached automatically to all advertisers' direct links. (see Adding a New Link)  

* Events - Choose your advertiser's events. (How to create custom events?)

Setting Up a New Campaign

Essential Campaign Details


Before setting up a new campaign on FOCUUS , make sure you have all the essential details from the advertiser:
  • Name of the Product
  • Description and Restrictions (Mobile / Desktop, User Targeting, Carrier restrictions etc.)
  • Geographic Targeting (Note that geotargeting traffic is done only in the  routers screen)
  • Unique Tracking URL - Your Tracking URL that will track events for your traffic.
  • Available Macros / Tokens for the mandatory parameters ({tid}) and optional parameters ({sid}, {cid} etc...). Reminder: the same macro used for your {tid} parameter should be included in your Pixel on the advertiser’s side (see “Generating Advertiser Pixel for implementation” under “3rd Party Tracking
  • Preview URL - the final URL without tracking
  • Payout events and amount
  • Additional information: Advertiser’s KPIs, Creative types allowed, caps, operating systems or device types, and any other inputs that can help you choose the best traffic type for the offer).

Adding a New Campaign Level on FOCUUS


Open the “Campaign” Tab on the left side menu ---> Click on the “Add New Campaign” button. 

Next, fill in the “New Campaign” form, and save.


*Setting Countries for a campaign will not affect the Campaign’s Geo Targeting. For Geo Targeting please use “Routers”. 

Adding a New Destination Level

When on a Campaign screen, click on 

Fill in the “New Destination” form, and save.


*Setting Countries for a Destination will not affect the Destination’s Geo Targeting. For Geo Targeting please use “Routers”.

Adding a New Link


When in a destination screen, Click on 

Fill in the “New Direct Link” form, and Save.



*Setting Countries for a Direct Link will not affect the Link’s Geo Targeting. For Geo Targeting please use “Routers”.

Reminder: the same macro used for your {tid} parameter should be included in your postback URL on the advertiser’s side (see “Generating Affiliate / Advertiser Postback for their implementation” under “3rd Party Tracking”.

Example:

Postback URL as implemented on advertiser’s side is:

http://pixel.focuusing.com/event.php?type=conversion&tid={advtid}&eid=49796

Campaign Direct Link as implemented on FOCUUS is:  

http://coolgameapp.com/blue/focuus?advtid={tid}&advsid={sid}


Adding a New Pre-Lander

FOCUUS allows you to create a Pre-Lander page, to be used as the initial landing page the user sees when clicking your link - before the user is being redirected to the advertiser’s landing page. The Pre-Lander page can help increase user value, event conversion rate %, etc.

When on a destination screen, Click on 
Fill in the “New Pre-Lander Link” form, then Save.

Pre-lander functionality supports PHP format. If you are using
HTML code, you can easily add the following script at the top of your HTML
code, and save your website as a PHP file:
<?php
$url = 'http://YOUR.DOMAIN.com/process?';
$url .= http_build_query($_GET);
$url .= "&direct=1";
$url = urldecode($url);
?>

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